
The challenge
The client was facing rising ad costs, while many of the enquiries coming in were low quality. This was taking up too much of the sales team’s time and reducing efficiency.
Our solution
We restructured the PPC campaigns around stronger buyer intent, built dedicated landing pages, and introduced lead scoring along with WhatsApp follow-up to improve conversion quality.
The result
Within four months, the client saw a major increase in qualified leads while significantly reducing cost per lead and improving return on ad spend.
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